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Insights for pilates and yoga studio owners

Practical, sourced guides on retention, occupancy, and revenue — written for studios, not spreadsheets.

Why do most new members quit in the first 90 days?

Roughly half of new members who cancel do so within their first 90 days. Here's why that window matters more than any annual churn number.

How to calculate class occupancy rate (with formula)

The exact formula for occupancy rate, healthy benchmarks for boutique studios, and why your overall average is hiding your most expensive empty slot.

What's a good churn rate for a pilates or yoga studio? (2026 benchmarks)

Every source gives a different churn number. Here's why, and the actual benchmark to use for a boutique studio instead of the blended industry-wide figure.